Our exit strategy is death

Craig Newmark founded Craigslist in 1995. A dozen years later – at which point Craigslist was a senior citizen by venture-capital-fueled Internet standards – Newmark was asked for the umpteenth time, “When are you going to sell your company and cash out?” In other words, what was his “exit strategy?”

His response was (more or less) “My exit strategy is death.” He’s repeated that sentiment many times since. He retired from day-to-day operations at Craigslist in 2016 to focus on his philanthropic efforts (Forbes estimated in 2017 that the company was worth $3 billion, making Newmark – who’s assumed to own at least 40% of the company – worth around $1.3 billion or so.) He has no plans to sell Craigslist to any of the many suitors who’ve come calling over the years, nor is he interested in further monetizing the site, which remains pleasantly archaic in appearance and functionality in 2021, yet likely brings in several hundred million dollars per year.

Newmark’s approach continues to be refreshingly offbeat in a world where the quick buck is treasured. But his plan was based on real information, which we used to call “facts,” and led him to make the decisions that turned Craigslist from a San Francisco-based mailing list helping locals find Bay Area arts and entertainment events to a global company that was truly one of the Internet’s first “social networks.” (Fortunately, his stewardship of Craigslist meant it didn’t turn into a platform with the power to destroy American democracy itself, *cough* “Facebook” *cough*.)

On the other hand, it’s becoming increasingly apparent that the endless misinformation campaign, led by right-wing media such as Fox News, OANN, and Newsmax, as well as *cough* “Facebook” *cough*, against the COVID-19 vaccines has been wildly successful in convincing nearly half of Americans that the vaccines are part of a widespread government plot to steal their guns, make pedophilia legal, and turn the U.S. into a freedom-hating socialist state. COVID cases are rising nearly everywhere as we’ve seen vaccination rates taper off and everyone, including the non-vaccinated who should still be wearing masks, tossed those masks away and started hanging out in crowded restaurants and bars again. Only this time, nearly everyone who is being hospitalized or dying from COVID-19 is unvaccinated:

Appeals to reason and common sense haven’t worked. Most of those who say they still won’t get vaccinated overlap very neatly with those who think the 2020 election was stolen from Donald Trump. Despite all the evidence that the vaccines are safe and effective (and that there was no “steal” to be stopped when it comes to the presidential election), these folks are sure that’s all “fake news.” Until it isn’t:

Maybe if enough unvaccinated people start becoming seriously, even permanently, ill – or perhaps even dying from COVID-19 – it will start to convince the doubters that the only way we can escape endless waves of COVID-19 infections is by getting shots in the arms of everyone who can be vaccinated. Nothing else seems to be working to change minds.

It’s a morbid thought, but perhaps our best shot at an exit strategy from COVID is death.